The Best-Selling Handmade Products on Etsy & How to Create Them
Etsy is one of the top online marketplaces for handmade, vintage, and unique products, attracting millions of shoppers worldwide. Whether you’re an artist, crafter, or designer, Etsy provides a platform to sell your creations and turn your passion into a profitable business.
But what are the best-selling products on Etsy? Understanding market trends can help you create in-demand products that attract buyers and increase sales.
In this guide, we’ll explore the top-selling handmade products on Etsy, why they’re popular, and how you can create them yourself.
What Makes a Product a Best-Seller on Etsy?
Before we dive into specific products, let’s look at what makes a product successful on Etsy:
1. High Demand
A product is a best-seller if it meets a specific niche demand and attracts a consistent stream of buyers.
2. Unique & Customisable
Shoppers on Etsy love personalised, one-of-a-kind items that they can’t find in regular stores.
3. Trend-Driven
Keeping up with seasonal trends, colour palettes, and popular aesthetics can help increase your sales.
4. Great Presentation
Top sellers have high-quality product photos, detailed descriptions, and excellent branding.
The Best-Selling Handmade Products on Etsy
If you’re looking for profitable product ideas, here are some of the best-selling categories on Etsy:
1. Handmade Jewellery
Jewellery is one of the most popular categories on Etsy, especially:
- Personalised name necklaces
- Minimalist rings & stacking bands
- Birthstone and zodiac jewellery
- Handmade clay earrings
Why It Sells
- People love custom jewellery for gifts and special occasions.
- Simple, everyday designs appeal to a wide audience.
- Handmade jewellery has a unique, artisan touch that mass-produced pieces lack.
How to Get Started
- Learn basic jewellery-making techniques.
- Use quality materials like sterling silver, gold-plated metals, and natural stones.
- Invest in good packaging to enhance the customer experience.
2. Customised Clothing & Accessories
Etsy shoppers love:
- Printed T-shirts with unique designs
- Personalised hoodies & sweatshirts
- Hand-painted denim jackets
- Embroidered tote bags & caps
Why It Sells
- Customised fashion is a great way for people to express their individuality.
- Matching outfits for couples, families, or events are popular.
How to Get Started
- Use print-on-demand services like Printful or Printify to create custom apparel.
- Experiment with hand-embroidery, screen printing, or digital designs.
3. Home Decor & Wall Art
Some of the best-selling home decor items include:
- Boho-style macrame wall hangings
- Minimalist line art prints
- Handmade ceramic vases & mugs
- Custom name signs & LED lights
Why It Sells
- Home decor is a huge trend, especially among young homeowners and renters.
- Personalised items (e.g., name plaques, family portraits) make great gifts.
How to Get Started
- If you’re an artist, sell digital downloads of wall art.
- Try resin art, pottery, or woodwork for handmade home decor.
4. Handmade Candles & Scented Products
Popular candle types include:
- Soy wax candles with essential oils
- Crystal-infused candles for energy healing
- Personalised candles for weddings & events
- Scented wax melts & room sprays
Why It Sells
- Candles are a popular gift item for all occasions.
- Handmade candles have a luxury, eco-friendly appeal.
How to Get Started
- Learn how to make natural soy or beeswax candles.
- Experiment with essential oil blends for unique scents.
5. Stickers & Stationery
Best-selling stationery items include:
- Aesthetic planner stickers
- Handmade greeting cards
- Bullet journal accessories
- Custom wedding invitations
Why It Sells
- Stationery lovers enjoy custom and quirky designs.
- Small, affordable items make for impulse buys.
How to Get Started
- Use Procreate or Adobe Illustrator to design digital stickers.
- Print designs on waterproof vinyl for high-quality stickers.
Tips for Creating Best-Selling Products on Etsy
1. Research & Find Your Niche
Look at Etsy’s best-selling lists and trending searches to find what customers are buying.
2. Focus on Quality & Presentation
- Use high-quality materials and craftsmanship.
- Take bright, clear product photos from multiple angles.
- Write detailed, engaging product descriptions.
3. Offer Personalisation & Custom Orders
Shoppers love items that feel unique to them. Offer name engravings, colour choices, or size options.
4. Price Competitively
Check similar listings to price your products fairly while ensuring you make a profit.
5. Market Your Etsy Shop
- Use Pinterest & Instagram to showcase your products.
- Run Etsy ads to reach more buyers.
- Offer seasonal discounts & promotions to attract new customers.
