Under Armour’s Commitment to Empowering Women in Sport
As a sportswear company dedicated to empowering athletes, Under Armour has made great strides in supporting and uplifting women in sport. With innovative product lines designed specifically for the female anatomy and partnerships amplifying the voices of inspirational women, Under Armour sets an example for inclusivity and diversity. In this article, learn more about the brand’s commitment to driving positive change and challenging gender stereotypes. From high-performance sports bras to campaigns celebrating women’s athleticism, Under Armour aims to equip and encourage women to reach their limitless potential. The journey towards equality in sport continues, but Under Armour’s meaningful initiatives prove that progress comes through purposeful action.
Under Armour’s Campaign to Empower Female Athletes
Partnering with Inspiring Women in Sport
Under Armour has partnered with many accomplished female athletes to empower women in sport. In 2016, Under Armour signed a lifetime partnership with American gymnast Simone Biles. Biles is the most decorated American gymnast, with 25 world championship medals and 7 Olympic medals. Through this partnership, Under Armour aims to inspire young girls in gymnastics and beyond.
Innovating for the Female Athlete
Under Armour is also committed to designing innovative products specifically for female athletes. In 2016, Under Armour launched the UA SpeedForm Gemini 2 Record Equipped running shoes, which were designed for the biomechanics of a woman’s foot. They also released the UA Infil Jacket, which was engineered to map to the curves of a female figure using 3D body scanning.
Growing Participation in Women’s Sports
Under Armour’s women’s brand campaigns, like ‘I Will What I Want’ featuring accomplished female athletes, aim to encourage more women and girls to participate in sports by highlighting strong, determined female role models. The company also supports girls’ participation in sports through partnerships with organizations like The Women’s Sports Foundation.
Continuing the Commitment
Under Armour has pledged to continue supporting and empowering female athletes through brand campaigns, product innovations, partnerships, and sponsorships. The company recognizes the power of sport to empower women and girls, and it aims to break down barriers preventing full participation and help create a world where every woman can achieve her full potential both on and off the field. Overall, Under Armour is dedicated to empowering female athletes through inspiration, innovation and participation.
Under Armour’s Innovative Product Lines for Women
As part of Under Armour’s commitment to supporting and empowering female athletes, the company has developed innovative product lines designed specifically for women. Under Armour’s women’s collections provide high-performance athletic apparel, footwear and equipment for women that is both functional and stylish.
Athlete Recovery Sleepwear
Under Armour’s Athlete Recovery Sleepwear collection provides comfortable sleepwear for women designed to help the body recover overnight. The breathable, lightweight fabric is infused with mineral-rich volcanic sand and infrared technology to improve circulation and cell recovery during sleep.
UA RUSH
The UA RUSH line features high-performance athletic wear that provides strategic compression and support. RUSH apparel has been designed based on feedback from world-class female athletes to enhance performance, increase power and speed, and reduce injury risk. The line includes sports bras, leggings, shorts and more.
UA HOVR
Under Armour’s UA HOVR line provides innovative athletic shoes designed specifically for the biomechanics of a woman’s foot. UA HOVR shoes offer a zero-gravity feel and energy return to help reduce impact and keep athletes feeling light on their feet. The UA HOVR line includes running shoes, cross-training shoes, walking shoes and more for women.
Through specialised product lines for women like Athlete Recovery Sleepwear, UA RUSH and UA HOVR, Under Armour is able to provide female athletes with the advanced performance apparel and gear they need to maximise their potential. Under Armour’s innovative women’s collections demonstrate the company’s commitment to supporting and empowering women in sport.
Under Armour’s Partnerships With Inspiring Women in Sports
Under Armour has partnered with several world-class female athletes to design innovative products specifically for women and promote empowerment through sport. These meaningful collaborations have been instrumental in establishing Under Armour as a brand committed to diversity and inclusivity.
Misty Copeland
In 2014, Under Armour signed American ballet dancer Misty Copeland as their first female brand ambassador. This groundbreaking partnership was aimed at redefining beauty and athleticism. Copeland’s inspiring story of overcoming obstacles to become the first African American Female Principal Dancer with the prestigious American Ballet Theatre has served as a source of motivation for women around the world.
Lindsay Vonn
Under Armour also joined forces with world champion alpine skier Lindsay Vonn, who has won four World Cup overall championships and is the most successful female skier of all time. Vonn collaborated with Under Armour to create ski apparel and training gear for women. Her determination, perseverance and championship mindset embody the brand’s “I Will” spirit.
Kelley O’Hara
In 2019, Under Armour signed partnership with US women’s soccer star Kelley O’Hara. A key member of the US women’s national team, O’Hara has advocated for equal pay and resources for female athletes. This partnership highlights Under Armour’s support for issues impacting women in sports and society. O’Hara also collaborated with Under Armour to design innovative soccer cleats, apparel and training gear for young female athletes.
Through these meaningful partnerships, Under Armour has established itself as a champion for empowering women in sport. By collaborating with trailblazing female athletes and advocating for important issues like equal pay, Under Armour is redefining what it means to be a brand committed to inclusivity and diversity. Overall, these impactful initiatives serve as an inspiration, motivating women of all ages and abilities to push their limits and redefine the boundaries of human performance.
